Once you scroll down, you'll see insights on your most recent posts.However, you can also view data from today, yesterday, and the last 28 days. The first is your page summary, which shows key metrics from the last seven days. You'll land on the "Overview" page which features a dashboard with three main categories.Then, click on "Insights," located on the sidebar to the left of the page. Once you log into Facebook, head to your business page.To access Facebook Insights, you'll need to have a business page. The platform includes information on user demographics, such as location and relationship status as well as user behavior, including average ad clicks and comments. Facebook Audience Insightsĭespite having similar names, Facebook Insights and Facebook Audience Insights have completely different functions.įacebook Insights visualizes incoming data from your business page so you can learn how users are behaving on your page, what content they're engaging with, and how your page matches up to competitors.įacebook Audience Insights, on the other hand, is used for ad campaigns and helps marketers understand Facebook audiences in general (which can also include those who follow your page). In addition to providing key metrics like page views and post reach for paid and organic posts, the platform also recommends competitor pages to watch and track.
Facebook Insights is an analytics dashboard where you can track user behavior and post performance on your Facebook business page.
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